Meenu Gems Pvt. Ltd. was established on 26th September 2014. It started off as a small retailing business, with no concrete store, from the back of a van. Over the last 3 years since its incorporation, the company has grown by leaps and bounds. They now sell imitation jewellery, cosmetics, ladies apparel, lingerie, hand bags, fashion accessories and gemstones. In addition to selling their own brands of products, they also sell products of established brands of the country. The Promoters have an experience of over 20 years each in sales and marketing and in addition, have all encompassing operational knowledge, with which they continue to raise the company to even greater heights. Their first office was a small 700 sq. ft. gala in Andheri, Mumbai. It was then when the brand Meenu Fashion Jewellery was formed. Their very first showroom was opened in Kerala. Today, they have 31 showrooms across India, and a 1,400 sq. ft. head office in Borivali. The objective of Meenu Mart is to cater to the fashion needs of its customers, right from clothing to matching accessories and makeup. The brand initially offered imitation jewellery but now, Meenu Mart sells all products such as imitation jewellery, cosmetics of its own brand, as well as other brands, lingerie, kurties, leggings, ladies bags, fashion accessories, gift articles, certified gem stones and silver. It is a one-stop shop for all fashion needs of woman.